That brings us to the next natural question: do they need the simulation, the DVD, do they need us at all? Don't they just "exist" independently whether or not we happen to be watching, recording, interacting or anybody has ever thought of them? Max Tegmark advances the Mathematical Universe Hypothesis, which says (1) our universe at the most basic level IS (not just described by) a mathematical structure (an electron or a photon can be defined exactly by a handful of numbers and there is nothing left over), and that (2) any mathematically consistent (computable?) structure must exist in the same sense as we do!
Needless to say this has led to quite a bit of spirited discussion around the web, I would recommend Scott Aaronson's blog post and the comments therein.